Which question do you ask when collecting proofs?

Which question do you ask when collecting proofs?

• A. What have you liked the best about what we did for you?
• B. How are things going?
• C. Do you have any questions for us?
• D. Will you refer me to your friends?

Answer: (A)

Collecting proofs means getting concrete evidence that you delivered value and achieved positive results. Asking what they've liked best about what we did invites them to name specific aspects, outcomes, or benefits that stood out. Those details become tangible proof—quotable statements or examples you can reference in testimonials or case studies. It also helps you see exactly which parts of your work resonated, making the proof more credible and actionable. The other questions tend to shift the conversation away from proven impact. Asking “How are things going?” is broad and can end up with generic feedback or a vague sense of satisfaction. “Do you have any questions for us?” focuses on gaps or concerns rather than proof of success. “Will you refer me to your friends?” seeks referrals rather than documenting the results or value delivered. So the best approach for gathering proof is to elicit specific, positive reflections on what worked well.

Collecting proofs means getting concrete evidence that you delivered value and achieved positive results. Asking what they've liked best about what we did invites them to name specific aspects, outcomes, or benefits that stood out. Those details become tangible proof—quotable statements or examples you can reference in testimonials or case studies. It also helps you see exactly which parts of your work resonated, making the proof more credible and actionable.

The other questions tend to shift the conversation away from proven impact. Asking “How are things going?” is broad and can end up with generic feedback or a vague sense of satisfaction. “Do you have any questions for us?” focuses on gaps or concerns rather than proof of success. “Will you refer me to your friends?” seeks referrals rather than documenting the results or value delivered. So the best approach for gathering proof is to elicit specific, positive reflections on what worked well.