Which option is NOT an example of business-to-business sales?

Which option is NOT an example of business-to-business sales?

• A. A software company sells HR software to HR professionals
• B. A chemical company sells to a food-processing plant
• C. A medical products company sells to hospitals
• D. A door-to-door pest control service to homeowners

Answer: (D)

Selling to other businesses means the buyer is a company or organization, not an individual consumer. In the first example, a software company providing HR software to HR professionals inside a company is targeting a business function within a business, so it’s B2B. The second example involves a chemical company supplying to a food-processing plant, which is another business customer. The third example shows a medical products company delivering to hospitals, again a business environment. The last scenario, a door-to-door pest control service sold to homeowners, targets households rather than organizations, so it’s a business-to-consumer transaction. Therefore, the pest control service to homeowners is not an example of business-to-business sales.

Selling to other businesses means the buyer is a company or organization, not an individual consumer. In the first example, a software company providing HR software to HR professionals inside a company is targeting a business function within a business, so it’s B2B. The second example involves a chemical company supplying to a food-processing plant, which is another business customer. The third example shows a medical products company delivering to hospitals, again a business environment. The last scenario, a door-to-door pest control service sold to homeowners, targets households rather than organizations, so it’s a business-to-consumer transaction. Therefore, the pest control service to homeowners is not an example of business-to-business sales.