In sales, which role handles long-term relationships after the initial sale?

In sales, which role handles long-term relationships after the initial sale?

• A. Hunter
• B. Farmer
• C. Manager
• D. Recruiter

Answer: (B)

The main concept is distinguishing sales roles by the stage of the customer relationship: who handles ongoing, post-sale engagement. After the initial sale, maintaining the relationship, ensuring value, renewals, and growing the account over time require a role focused on nurturing existing customers. That is the farmer—the person whose job is to cultivate and expand the relationship with an already-sold client, driving long-term value and repeat business. Hunters focus on bringing in new customers, managers oversee teams or processes, and recruiters handle sourcing talent. So the farmer is the best answer because long-term post-sale relationship management is exactly what this role specializes in.

The main concept is distinguishing sales roles by the stage of the customer relationship: who handles ongoing, post-sale engagement. After the initial sale, maintaining the relationship, ensuring value, renewals, and growing the account over time require a role focused on nurturing existing customers. That is the farmer—the person whose job is to cultivate and expand the relationship with an already-sold client, driving long-term value and repeat business. Hunters focus on bringing in new customers, managers oversee teams or processes, and recruiters handle sourcing talent. So the farmer is the best answer because long-term post-sale relationship management is exactly what this role specializes in.